diff --git a/README.md b/README.md
index b6c3ecc..312e592 100644
--- a/README.md
+++ b/README.md
@@ -6,7 +6,84 @@
 <a href="https://github.com/leafac/www.kill-the-newsletter.com/actions"><img alt="Continuous Integration" src="https://github.com/leafac/www.kill-the-newsletter.com/workflows/.github/workflows/main.yml/badge.svg" /></a>
 </p>
 
-# Running Locally
+# Deploy Your Own Instance (Self-Host)
+
+1. Create accounts on [GitHub](https://github.com), [Namecheap](https://www.namecheap.com), and [DigitalOcean](https://www.digitalocean.com).
+
+2. [Fork](https://github.com/leafac/www.kill-the-newsletter.com/fork) this repository.
+
+3. Create a deployment SSH key pair:
+
+   ```console
+   $ ssh-keygen
+   ```
+
+   **Private key (`id_rsa`):** Add to your fork under **Settings > Secrets** as a new secret called `SSH_PRIVATE_KEY`.
+
+   **Public key (`id_rsa.pub`):** Add to your fork under **Settings > Deploy keys** and to your DigitalOcean account under **Account > Security > SSH keys**.
+
+4. Buy a domain on Namecheap.
+
+5. Create a DigitalOcean droplet:
+
+   |                        |                                                         |
+   | ---------------------- | ------------------------------------------------------- |
+   | **Image**              | Ubuntu 18.04.3 (LTS) x64                                |
+   | **Plan**               | Starter Standard \$5/mo                                 |
+   | **Additional options** | Monitoring                                              |
+   | **Authentication**     | Your Deployment SSH Key                                 |
+   | **Hostname**           | `<YOUR DOMAIN, FOR EXAMPLE, “kill-the-newsletter.com”>` |
+   | **Backups**            | Enable                                                  |
+
+6. Assign the new droplet a **Firewall**:
+
+   |                   |                                                         |           |
+   | ----------------- | ------------------------------------------------------- | --------- |
+   | **Name**          | `<YOUR DOMAIN, FOR EXAMPLE, “kill-the-newsletter.com”>` |           |
+   | **Inbound Rules** | ICMP                                                    |           |
+   |                   | SSH                                                     | 22        |
+   |                   | Custom                                                  | 25 (SMTP) |
+   |                   | HTTP                                                    | 80        |
+   |                   | HTTPS                                                   | 443       |
+
+7. Assign the new droplet a **Floating IP**.
+
+8. Configure the DNS in Namecheap:
+
+   | Type    | Host  | Value                                                   |
+   | ------- | ----- | ------------------------------------------------------- |
+   | `A`     | `@`   | `<FLOATING IP>`                                         |
+   | `CNAME` | `www` | `<YOUR DOMAIN, FOR EXAMPLE, “kill-the-newsletter.com”>` |
+   | `MX`    | `@`   | `<YOUR DOMAIN, FOR EXAMPLE, “kill-the-newsletter.com”>` |
+
+9. Configure the deployment on [`package.json`](package.json), particularly under the following keys:
+
+   - `apps.env.BASE_URL`.
+   - `apps.env.EMAIL_DOMAIN`.
+   - `apps.env.ISSUE_REPORT`.
+   - `deploy.production.host`.
+   - `deploy.production.repo`.
+
+10. Configure [Caddy](https://caddyserver.com), the reverse proxy, on `Caddyfile`.
+
+11. Setup the server:
+
+    ```console
+    $ ssh-add
+    $ npx pm2 deploy package.json production setup
+    ```
+
+12. Migrate the existing feeds (if any):
+
+    ```console
+    $ ssh-add
+    $ ssh -A root@<YOUR DOMAIN, FOR EXAMPLE, “kill-the-newsletter.com”>
+    root@<YOUR DOMAIN, FOR EXAMPLE, “kill-the-newsletter.com”> $ rsync -av <path-to-previous-feeds> /root/www.kill-the-newsletter.com/current/static/feeds/
+    ```
+
+13. Push to your fork, which will trigger the Action that deploys the code and starts the server.
+
+# Run Locally
 
 Install [Node.js](https://nodejs.org/) and run:
 
@@ -17,63 +94,10 @@ $ npm start
 
 The web server will be running at `http://localhost:8000` and the email server at `smtp://localhost:2525`.
 
-# Deployment
+# Run Tests
 
-1. Create a deployment SSH key pair:
+Install [Node.js](https://nodejs.org/) and run:
 
-   ```console
-   $ ssh-keygen
-   ```
-
-   **Private key (`id_rsa`):** Add to GitHub as a **Secret** called `SSH_PRIVATE_KEY`.
-
-   **Public key (`id_rsa.pub`):** Add to DigitalOcean and to GitHub as a **Deploy key** for the repository.
-
-2. Create a DigitalOcean droplet:
-
-   |                    |                           |
-   | ------------------ | ------------------------- |
-   | Image              | Ubuntu 18.04.3 (LTS) x64  |
-   | Plan               | Starter Standard \$5/mo   |
-   | Additional options | Monitoring                |
-   | Authentication     | Deployment SSH Key        |
-   | Hostname           | `kill-the-newsletter.com` |
-   | Backups            | Enable                    |
-
-   **Firewall**
-
-   |               |                           |           |
-   | ------------- | ------------------------- | --------- |
-   | Name          | `kill-the-newsletter.com` |           |
-   | Inbound Rules | ICMP                      |           |
-   |               | SSH                       | 22        |
-   |               | Custom                    | 25 (SMTP) |
-   |               | HTTP                      | 80        |
-   |               | HTTPS                     | 443       |
-
-   **Floating IP**
-
-3. Configure DNS in Namecheap:
-
-   | Type    | Host  | Value                     |
-   | ------- | ----- | ------------------------- |
-   | `A`     | `@`   | `<droplet-ip>`            |
-   | `CNAME` | `www` | `kill-the-newsletter.com` |
-   | `MX`    | `@`   | `kill-the-newsletter.com` |
-
-4. Setup the server:
-
-   ```console
-   $ ssh-add
-   $ npx pm2 deploy package.json production setup
-   ```
-
-5. Migrate the existing feeds:
-
-   ```console
-   $ ssh-add
-   $ ssh -A root@kill-the-newsletter.com
-   root@kill-the-newsletter.com $ rsync -av <path-to-previous-feeds> /root/www.kill-the-newsletter.com/current/static/feeds/
-   ```
-
-6. Push to GitHub, which will trigger the Action that deploys the code and starts the server.
+```console
+$ npm install-test
+```